British socializing network Bebo had joined Yahoo and has agreed to have a deal for exclusive Yahoo ads to their site www.bebo.com
This is just a part of Yahoo co-founder Jerry Yang’s plan for recovery and will probably be extended to other networking sites in the future. The deal with Bebo will only cover the United Kingdom and Ireland because Bebo is the most popular social networking site in UK unlike other networking sites such as facebook.
Yahoo co-founder Jerry Yang plans to spread out their advertisements from different venues. The agreement with Bebo is followed by the purchase of Rights Media which is an online advertising business that’s worth 680 million U.S. dollars and another 300 million U.S. dollar deal to purchase BlueLithium which is the second largest advertising network in the United Kingdom and it is also the fifth largest advertising network in the United States.
UK has high ad percentage compared to any other country with web advertisements that is more than the global average. They have an ad percentage of 11.4%. With the deal, bebo and yahoo would reach 75% UK audience and will penetrate the 16-24 year-old crowd quite strongly.