Web users are generally familiar with Facebook and MySpace, the acknowledged leaders in their fields in the virtual world today. Completing the triad of social networking sites that is attracting the attention of Internet fanatics would be Bebo.com. Despite its not so strong presence in the United States where the top 2 players are competing head to head, Bebo is slowly carving its niche in the United Kingdom.
This so-called “British invasion of Bebo” is connected with the recent development that the adulation received by this particular site from British teenagers can be likened to their admiration for teen heart throbs as well as rock bands. July figures gathered by comScore revealed that Bebo generated roughly 10.6 million unique views with the average user spending an estimated 38 minutes.
The alliance between Bebo and Yahoo are anticipated to be mutually beneficial for both parties as regards traffic and promotional exposure. Interactive drama like Kate Modern is contributing to the success of Bebo.com and a second series is already in the works.
Bebo has a long term vision covering markets in other countries. Aside from establishing its presence in Australia and New Zealand where English is the major language, it is also looking at creating native-language sites specifically catering to the citizens of France, Italy, Germany, Spain and Poland.
January 18th, 2008 at 8:52 pm
It’s nice to see that there is another quality social networking site out there. Bebo provides a nice flavor of both Facebook and MySpace.
From their extensive music manage to the interactive shows that they publish, Bebo is doing it right.