The competition among the various social networking websites is becoming very stiff. New partnerships are explored with other entities in the virtual world in order to strengthen their position and enhance the features that are available within the sites. Bebo.com is one of the more aggressive players in the field of social networking. Reports have been released that it has entered into an agreement with Television NZ (TVNZ) in New Zealand. The terms would allow the latter to perform display as well as video promotions through Bebo.com. In exchange, the followers of Bebo are granted access to the different programs under TVNZ while logged on to the website.
Bebo.com claims to have a subscriber base of at least 38 million. It users are spread worldwide and membership is continually growing each day. Bebo.com is currently ranked first in the New Zealand market in the area of social networking websites. It merits the biggest number of views over any other kind of websites in New Zealand alone. Studies revealed that a New Zealand member devotes an average of approximately 43.6 minutes daily in the site.
The recently concluded tie-up between Bebo.com and TVNZ would be beneficial to both parties in terms of the exposure and more importantly, on the financial aspects.